YSL ADVERTISING
The brand to keep their advertising pretty simple and elegant they dont put too much in the background so you are able to concentrate on what is being sold also its also very alluring i think personaly thats due to the trick of the models eyes looking straight into the camera like its looking right at you
the one thing i enjoy about their advertising is that YSL always have this sense of elegance and playfulness in their advert still giving it a little subtleness of sexuality
The iconic concealer and highlighter which claims to give '8 hours beauty sleep in a click', has a prestigious celebrity following - including Victoria Beckham, Naomi Campbell, and Ashley Olsen
things they have in common
.the model is always in black
iconic black tuxedo
very airy open spaces
classic venues
androgenous
sexual
YSL adverts have not always been in the media for positive reasons
The infamous Yves Saint Laurent Opium perfume advert featuring a naked Sophie Dahl has been named as the eighth most-complained about in the last 50 years in a new survey released by the Advertising Standards Agency.
The campaign first made headlines in 2000 when the French fashion house plastered the image of red-headed Dahl, unclothed but for some sparkly jewels and a pair of heels and posing suggestively, on billboards around the country. Shot by Steven Meisel, Tom Ford - who was then the newly-appointed creative director of YSL - hoped the advert would put the then-ailing brand back on the fashion map whilst also giving a nod to house's history of sexual provocation and female liberation.
Ford's technique worked and the image has since become synonymous with the house, and Opium - which was first launched in 1977 - remains one of YSL's best-known scents.
The ASA received 948 complaints that the image was too sexually suggestive and unsuitable to be seen by children. As a result it was removed from billboards, but was still allowed to be used in appropriate magazines.
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